Why Every Service Your Business Offers Should Have Its Own Website Page
Picture a homeowner in Billericay with a leaking flat roof. They do not search for a roofer in general. They search for something close to flat roof repair near them. If your site only has a single services page, you are asking Google to guess whether you do that job.
This article explains why giving each service its own page helps, how to decide which pages you need, and what each one should contain so it is useful to a real customer.
Why does one services page fall short?
A single page that lists everything you do can only say a little about each job. A customer who wants a specific service wants to see that you do exactly that, with detail, not a bullet in a long list.
Search engines work in a similar way. A page about one subject gives a clear signal of what it covers. A page about ten subjects is harder to match to a specific search. We cannot say how any search will rank, but a focused page gives you a fairer chance.
There is a practical benefit for the customer as well. Someone reading about gutter repairs wants to know about gutters, and a page built around that one subject lets you answer their real questions, such as cost factors, how long the work takes and what to do in the meantime.
Which services deserve a page?
Start with the jobs you most want to win and the ones customers ask for by name. Then add the smaller services people still search for. If you do it, and a customer might type it into Google, it can have a page.
Here is how that looks for different trades:
- Roofer: roof repairs, flat roofing, chimney repairs, leadwork, fascias and guttering
- Pest control: rats, mice, wasps, bed bugs, fleas
- Landscaper: patios, driveways, fencing, decking, turfing
- Tree surgeon: tree removal, crown reduction, stump grinding, hedge work
- Garage: MOT, servicing, brakes, clutches, diagnostics
What should go on a service page?
Keep it practical. Say what the job involves, when someone would need it, how you go about it and which areas you cover. Add a clear phone number and a simple way to ask for a quote on every page.
Use your own words and your own experience. A paragraph on how you approach a leaking chimney flashing is far more useful than generic filler that could sit on any roofer's site.
- A plain heading that names the service
- What the job involves and common signs you need it
- How you work and what the customer can expect
- Areas you cover, such as Chelmsford or Southend-on-Sea
- Photos of your own work where you have them
- A call button and an enquiry form
How do service pages link together?
Pages should point to each other where it makes sense. A page on chimney repairs can link to leadwork, because the two often go together. This helps visitors find related help and lets search engines understand how your site fits together.
If you want to see how service pages and area pages combine, read how to target multiple towns with one website. For a general view of what a good trade site contains, see our guide to what a good trade website should include.
How many pages is too many?
Write pages only for services you really offer, and make each one say something different. Ten pages with the same text and a swapped heading add nothing and can look careless. Honest, distinct pages are better than a long list of near copies.
If you are starting from scratch, build the core pages first and add more over time. A new page every week or two, written from real jobs, builds up faster than people expect.
Where can you see this done?
You can look at live example websites built for roofers and other trades elsewhere in the UK and see how services are split into separate pages. Use them as a reference when planning your own, whoever builds it.
Frequently Asked Questions
Can I put all my services on one page and still get found?
You might get found for a few general searches, but a single page makes it harder to match specific ones such as flat roofing or stump grinding. Separate pages let you explain each job properly. It is not a guarantee of better positions, but it gives each service a proper chance.
How long should each service page be?
Long enough to be genuinely useful, which is usually a few hundred words for a main service. Explain the job, when it is needed, how you do it and where you work. Do not pad it. A short honest page beats a long one full of repeated sentences.
Will Google penalise me for similar pages?
Pages that are near copies of each other with only a word changed are not helpful, and that is the risk. Pages that each cover a different service with their own detail are fine. Write each one for a real customer and keep the content distinct.
Should I add pages for services I rarely do?
Only if you are happy to take that work. A page brings enquiries for that job, so do not list things you would rather turn down. Focus on the work you want more of, and add the occasional extras once the main pages are done.
Want this done for your business?
Take a look at our website design for Essex tradesmen, the packages and some live examples. For roofers, see Roofer Websites Essex.
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