Websites and SEO for tradesmen across the UK, starting in Leicestershire
Twenty places, from Leicester and its county towns to major cities, and how area exclusivity works for a trade business.
Leicestershire is our current test area. We are using it to put together location pages for tradespeople, starting with Leicester itself, the county towns around it and a handful of larger cities. Each page is written for the tradesperson who works there and wants more enquiries, not for homeowners browsing for a quote.
The model is simple: one client per trade per area. If we build a roofing site for one firm in a town, we will not build the same thing for that firm's local rival. That protects the work you pay for. It also means we cannot promise any given place is free, so ask us to check before you assume.
We chose these places on geography and spread, not on search data. We have not measured demand for any of them and will not pretend otherwise. They cover a mix of county towns, commuter areas and larger cities so you can see how the approach works in different settings.
How the area model works
You pick the trade and the places you cover. We build around that, and the area stays yours.
1Choose your base and reach
Tell us where you are based and how far you will travel. A roofer in one town may cover several neighbouring ones, and each can have its own page on your site.
2We check availability
Because we take one client per trade per area, we check your trade and place against our existing clients first. If it is taken, we will say so plainly.
3We build the pages
Your site gets a page for each service and each town you cover, written for that place. We also set up and verify your Google Business Profile and enquiry tracking.
4Give it time
A new site typically takes weeks to months to be found. Reviews, a complete Google profile and how competitive your trade is in the area all affect how quickly.
Leicester and Leicestershire
Essex, Surrey, Hertfordshire and Kent
Common Questions
Why is Leicestershire the test area?
We needed somewhere to build and test a full set of location pages in one region, and Leicestershire has a good mix of city, county towns and villages. It is a test, not a claim that it is the best place for any particular trade.
How were these places chosen?
On geography and variety: Leicester, towns across the county and several larger cities elsewhere. We did not use search volumes or demand figures, and we are not claiming any of these places has more work than another.
What does one client per trade per area mean?
We build for one firm in each trade in each area, so you will not find us building the same site for your direct local competitor. Ask us to check whether your area is still available.
Can I cover more than one town?
Yes. Your site can have a separate page for each service in each town you cover. Sites we run can have dedicated pages across dozens of towns, so the real limit is how far you are willing to travel.
Check Whether Your Area Is Available
Tell us your trade and the towns you cover, and we will check what is free. No pressure, and no promises we cannot keep. Get a free quote.
Hawksworth Websites
AI-Driven Websites & Digital Marketing for UK Trades